Audiences that update in real time.
Build precise customer segments based on behavior, traits, events, and consent status. Segments update instantly as customer data changes.
The right message to the right audience
Inoyu's segmentation engine evaluates every customer against your segment rules the moment their data changes — so your audiences are always accurate, never stale.
Segmentation capabilities
Powerful, flexible audience building for every use case — from simple filters to complex behavioral rules.
Real-time segments
Segment membership is evaluated instantly on every event. Profiles enter or leave segments as soon as conditions are met.
Rule-based builder
Build segments visually using a flexible AND/OR rule builder — no code required for common use cases.
Behavioral targeting
Segment by event frequency, recency, and sequences — target customers who viewed a product but haven't purchased.
Trait filters
Filter by any profile attribute — demographics, custom properties, scores, or calculated fields — with full operator support.
Nested conditions
Combine multiple rules with nested AND/OR logic to express precise, multi-dimensional audience definitions.
Export to any channel
Push segment membership to your email platform, ad network, CRM, or any downstream tool via API or webhook.
Segment examples
Common audiences teams build with Inoyu, powered by real-time profile data.
High-value shoppers
Customers who have made 3+ purchases in the last 90 days and have a lifetime value above €500.
At-risk subscribers
Active subscribers who haven't logged in for 30+ days and have opened fewer than 2 emails this month.
Product page browsers
Visitors who viewed a specific product category 3+ times in the last 7 days but have not completed a purchase.
GDPR-consented audience
All customers who have given marketing consent and are located in the EU — ready for compliant campaigns.
Ready to build audiences that stay current?
Start creating precise, real-time customer segments with Inoyu today.
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